Beyond traditional functional ingredients, a new wave of beverages infused with cannabidiol (cbd) and tetrahydrocannabinol (thc) is reshaping the adult na space and leading the trends in nonalcoholic. To stay ahead in this rapidly evolving landscape, brands must continuously innovate by exploring novel ingredients, unique and authentic flavour profiles, and functional benefits that. Americans are drinking less in 2026 due to health concerns and rising costs.
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North american soft drink volumes will continue to experience sharp declines in 2025.
