The number of focus groups in the series depends on the study’s aim, methods and resources. Focus groups can gather feedback on new products, services, or ideas. It contributes to the body of knowledge by providing clear guidelines on the effective use of focus group discussions, ensuring data quality and richness by avoiding any drawbacks while.
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Researchers can present a new concept to a focus group and ask for their opinions to see how well they receive the idea.
It also provides a guide to ensure rigor in conducting and reporting.
This chapter provides an overview of focus group methods, including design, participant selection, conduct, and analysis. Below, we’ve compiled a list of example focus group questions that would yield quality feedback from participants. Setting up the focus group discussion guide, rules and other considerations will enhance the experience of the focus group for the participant and the researchers, as well as the quality of the data collected. In a focus group discussion, you, as the researcher, bring together a small group of experts to discuss your research topic, with you acting as the moderator.
Focus groups are one of the most widely used techniques in social research, particularly within qualitative studies. Learn how to effectively use focus groups for product testing, market research, and more. Can you introduce yourself and briefly tell us about your background?.
